Printed on silk scarves are images of grimy, worn-out floor rags. This ironic contrast juxtaposition toys with the logic of luxury branding, which sells not mere objects, but emblems of cultural belonging. In such a system, conventional beauty or utility is secondary — it is the iconic markers of the brand that transfigure items into sacred objects of desire, whose value is beyond question. All the hallmarks of premium production are meticulously observed: fine materials, handcrafted details. Aurora Lotton hems each scarf by hand — both complying with the codes of luxury and, at the same time, subverting them by lending each object the intimate, human trace of the artist’s own hand. This series grew out of her earlier work Gender Rags, continuing the investigation into gendered patterns of communication while introducing new connotations and a new medium. Luxury goods, especially due to their high cost, often serve as bargaining tools or tokens of negotiation in heterosexual relationships — functioning as gifts, but loaded with transactional meaning.
Silken rags
50 000
р.
Printed on silk scarves are images of grimy, worn-out floor rags. This ironic contrast juxtaposition toys with the logic of luxury branding, which sells not mere objects, but emblems of cultural belonging. In such a system, conventional beauty or utility is secondary — it is the iconic markers of the brand that transfigure items into sacred objects of desire, whose value is beyond question. All the hallmarks of premium production are meticulously observed: fine materials, handcrafted details. Aurora Lotton hems each scarf by hand — both complying with the codes of luxury and, at the same time, subverting them by lending each object the intimate, human trace of the artist’s own hand. This series grew out of her earlier work Gender Rags, continuing the investigation into gendered patterns of communication while introducing new connotations and a new medium. Luxury goods, especially due to their high cost, often serve as bargaining tools or tokens of negotiation in heterosexual relationships — functioning as gifts, but loaded with transactional meaning.